Why ‘Natural’ Isn’t Always Safe: How to Truly Understand Dog Grooming Product Labels
Many dog grooming products claim to be “natural,” but not all are safe—or honest. In this post, we break down how to decode misleading labels, iden...
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INNOVATIVE PET CARE SOLUTIONS
Carefully formulated, certified organic, and plant-based products, crafted with care in the EU. Thoughtfully designed for performance, transparency, and packaged in 100% recycled bottles as part of our ongoing commitment to responsible choices.
Certified organic, plant-based pet care, thoughtfully crafted in the EU with a commitment to responsible choices.
MEET DOGLYMAT™
MEET DOGLYMAT™
The innovative sustainable dog grooming table mat, meticulously crafted with a coconut fiber surface. It prioritizes pet comfort, stability, and safety, offering a secure grip and essential joint protection while being entirely free of PVC and other harmful materials.
Sustainable dog grooming table mat made with coconut fiber surface, ensuring pet comfort, safety, and joint protection. Free of PVC and other harmful materials.
COAT THERAPY LINE
COAT THERAPY LINE
A potent blend of nutrient-rich ingredients is designed for deep repair, restoring strength, elasticity, and vibrancy to your pet's coat. Our luxurious natural ingredients work their magic to eliminate dryness, damage, and dullness, breathing new life into even the most distressed or chemically treated coats.
A potent blend of nutrient-rich ingredients is designed for deep repair, restoring strength, elasticity, and vibrancy to your pet's coat.
PARABENS FREE – SULFATES FREE – MINERAL OILS FREE – PETROCHEMICALS FREE – PHTHALATES FREE – SILICONES FREE – DYES FREE – PEG & PPG FREE – CRUELTY FREE – PLASTIC FREE – GMOs FREE –
For the LOVE of DOGS, and the PLANET
At Doglyness, care extends beyond grooming. We create thoughtfully formulated, natural products designed to support the well-being of dogs while respecting the environment we share. Guided by responsibility and intention, our approach balances performance, sustainability, and transparency—so every product benefits your dog, the planet, and the people who care for them.
Our Products
Reviews from our Doglyness Family
Viktoria Tsizova
Estonia
“Simply impressed with the results on my dog's coats“
With the black coat superquality, it seemed like nothing could make it better. But Doglyness managed to do that. Silky, creamy, shiny, hydrated & volumized at the same time. And all that, with certified organic ingredients, these products are made of.
With the black coat superquality, it seemed like nothing could make it better. ...
Ingrid Norman
Ohio, USA
“Doglyness is everything
I ever wanted“
Doglyness is everything I ever wanted and more. My dog's coat was transformed from fully broken to plush and shiny. My own hair went from dry and flaky to soft and getting stronger with each wash. My dog that always itches after a bath never itches after Doglyness.
Doglyness is everything I ever wanted and more. My dog's coat was transformed f...
Wendy C.
Japan
“Doglyness is the best
shampoo I've ever used“
Doglyness is the best shampoo I've ever used! Very plushy and voluminous. Hair grows out super fast, with no tangles between washes. It takes a few washes to get the full effect, but it is worth the wait, I'm telling y'all! Natural ingredients are the KEY!
Doglyness is the best shampoo I've ever used! Very plushy and voluminous. Hair ...
Tímea T. Arpášová
Slovakia
“Impressed with the results“
Since I understand the importance of carrying for my poodles without intentionally exposing them to toxins, this was finally a product that would be worth every dollar. I was able to wash all of my dogs and did not end up using much of it to get beautiful results.
Since I understand the importance of carrying for my poodles without intentiona...
Alexandra Varga
Germany
“So happy I purchased“
At first, I was hesitant because of the price since I only groom my medium poodle as a hobby. Although his coat always had some knots and matting and I was tired of it, I wanted to find a product which WORKS. So happy that I purchased Doglyness; it literally changed my life! His coat is healthy, bouncy, shiny, and it is so easy to work with.
At first, I was hesitant because of the price since I only groom my medium pood...
Bryanna Fretz
Canada
“I am blown away with Dogylness“
*Best in show! Mastergroom Canada 2021*
I’ve literally never been able to put a trim and finish like this on my own dog. Doglyness is truly what made my groom possible. If you are serious about competing or want to improve your finishes on your own dogs, you really need to consider investing in your dog's skin + coat by using Doglyness. This is not a paid ad.
*Best in show! Mastergroom Canada 2021*
I’ve literally never been able to ...
The Doglyness Way
At Doglyness, we believe responsible pet care begins with thoughtful choices. Our aim is to create high-performance grooming products that respect both your dog and the world we share. The pet grooming industry has long faced sustainability challenges, which we see as an opportunity to do better—through research, innovation, and conscious decisions. By carefully selecting ingredients, materials, and processes, we deliver effective, natural dog care without compromising on quality or responsibility. For us, exceptional grooming goes hand in hand with respect for animals, people, and nature.
CERTIFIED ORGANIC
All Doglyness products are formulated with the highest quality, Ecogea-certified organic and toxin-free ingredients that deliver potent results, leaving your dog's hair and skin visibly healthier, smoother, glowing, and radiant.
CERTIFIED VEGAN
At Doglyness, we are proud to say that our products are certified vegan by the Ecogea Institute, which means that they do not contain any animal extracts or animal by-products in the ingredients or the manufacturing process.
MADE WITHOUT COMPROMISE
We believe that choosing high-quality, organic products for your pet is an investment in long-term care and everyday well-being. That’s why we formulate with intention—using carefully selected ingredients and leaving out what isn’t necessary.
100% RECYCLED PLASTIC
At Doglyness, we continuously refine our choices—transitioning from 100% compostable Veganbottle® packaging to bottles made from 100% recycled plastic to ensure greater durability, longevity, and real-world responsibility.
MADE WITH RESPECT
When choosing Doglyness, you can be confident that our products are developed and produced without animal testing, guided by respect for animal welfare at every stage.
PROUDLY MADE IN EU
When it comes to our products, we do not take any chances and like to keep them "local". This is why we are proud to say that our products are entirely produced in the EU according to the Good Manufacturing Practices (GMP) of cosmetic products.
WHAT SETS US APART
As awareness around sustainability and ingredient quality grows, so does the demand for more thoughtful, responsible care. With this shift, sustainability language has become common—but what truly matters is the difference between claims and commitment.
At Doglyness, our approach is defined by certification, transparency, and intention. Certified organic standards and clear, verifiable practices guide every decision we make, from formulation to sourcing. This is what defines Doglyness: not following trends, but setting considered standards you can trust.
Naturally powerful, proven effective
Our world-class R&D team carefully researches every ingredient we use, ensuring it is sustainably sourced from trusted partners within the EU. We select only the finest botanical ingredients from around the world—what we lovingly call Earth’s plants. Every ingredient must meet our highest standards for quality, safety, and performance. Nothing is chosen lightly, and nothing is included by compromise. If an ingredient doesn’t deliver exceptional results, it simply doesn’t earn a place in our formulations.
DIVE INTO THE WORLD OF DOGLYNESS
OUR BLOG
Cocamidopropyl Betaine in Dog Grooming Products: What You Need to Know
Cocamidopropyl Betaine is often misunderstood in the grooming world. In this post, Anka Hana Sladoljev, founder of Doglyness, breaks down the facts...
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