Why "Certified" matters to us

Nature and Wellbeing: A Growing Movement

In today's world, the importance of nature and wellbeing cannot be overstated. As people become increasingly educated about the health risks associated with non-organic products and the presence of harmful toxins and carcinogens, a global awakening towards organic alternatives is taking place. Brands are following this trend, aligning their products and marketing with the natural and organic space. It is crucial to understand the difference and what sets organic certified products, like Doglyness, apart from the rest.

Words Alone Are Insufficient

When it comes to products labeled as "Natural" or "Organic," mere words offer no guarantees unless backed by independent certifications. The use and marketing of these terms remain unregulated, leading many consumers to mistakenly assume that "Natural and Organic" products are minimally processed and free from toxic chemicals and artificial fragrances. Unfortunately, due to the lack of industry regulation, manufacturers can misleadingly label their products as "organic" or "natural" while still including processed, toxic, and chemically enhanced ingredients.

The Power of Certified Organic

At Doglyness, we refuse to engage in greenwashing practices. That's why certifications hold immense importance to us. We have chosen Ecogea organization - Institute for Quality and Control of natural and organic products as the certifying body for our products. Ecogea is an esteemed institute that sets high standards for defining what it truly means for a product to be natural and organic. Their certification process involves rigorous checks of ingredients and production audits to ensure compliance with their strict criteria. Each certificate is renewed every two years, with the possibility of unannounced inspections during this period. When you see the Ecogea logo on our products, you can trust that they have earned the distinction of being truly natural and organic.

Ensuring Trust and Transparency

We believe it is essential to empower consumers to make informed choices. By seeking trusted certified organic logos, you can be confident that you and your family are receiving products that meet the highest standards of quality and authenticity. Anything less than a certified organic product is simply "greenwashing"—misleading and devoid of substance.