Preservatives are not the highlight of any cosmetic product, but without them, products wouldn't last a week. Also, there is a big difference between the type of preservatives used in the formulations, especially in the natural cosmetic industry.
The job of the preservatives is to prevent the growth of microorganisms and bacteria that would otherwise contaminate the product. Preservatives, by their very nature, must be somewhat destructive to perform this job successfully. Presently, no 100% natural or organic preservative effectively protects a product from contamination for a long time compared to what most consumers consider an acceptable shelf-life expectancy.
Natural standard and transparency is our goal, so we want to give our customers honest and full insight into ALL the ingredients we are using, including "the bad ones." As part of our mission to provide the greenest formulations possible, we are working hard to remove these ingredients from our portfolio.
In the meantime, you can rest assured that the preservatives currently used in Doglyness products are eco or food-grade preservatives recognized by ECOGEA, ECOCERT, and COSMOS - leading organizations for certifying organic and natural products in Europe.